I love all aspects of this sport and have no problems with the pricing of driver merchandise or food at the track. Ask my wife, I buy a ton of it every year lol. But let’s take it further, roll back prices,to let’s say the eighties as far as driver swag, track food. And make it a bonus if you wear throwback clothing to the track.
Make it a yearly spectacle, ladies get that high hair out, while I squeeze into some acid was jeans, and I mean squeeze lol. 🏁